The Enchanted Shoe
 
 
Lamar Ave near I-240
Built in 1965 - Demolished in 1996
 

Click photo to enlarge
 
Photo and article from The Well-Built Elephant and Other Roadside Attractions:
A Tribute to American Eccentricity
(1984) by J.J.C. Andrews.
(Click text to enlarge)

 

The store was first marketed as “The Enchanted Shoe” and was a part of a Memphis based chain “Raifords”.  The stock was publicly traded over the counter in Memphis.

Raiford’s operated several stores in Memphis locations (Main Street, Madison Ave., Poplar at Perkins, Getwell @ Rhodes, Southbrook Mall, Raleigh, and two leased departments in the Youngtown stores. The Enchanted Shoe was a revolutionary concept and the idea was to grow beyond the original Lamar location. This could have been very successful on a national level; but the location chosen for the prototype store turned out to be a bad choice.


The shoe store had unique, child-oriented furniture inside.  One was a giant octopus with seats on the ends of its tentacles.

 
The shoe's architect, Lawrence T. Hord Jr., passed away in December 1996, the year the shoe was demolished.  The architecture firm is now under the leadership of his son, Carter Hord, AIA, who provided the original architectural drawings on the right.

Hord Architects
66 Monroe Ave., Suite 105
Memphis, TN 38103
Tel. 901.527.9085
Fax. 901.527.9087
www.hordarchitects.com
 

Click drawings to enlarge
 


                                              © Hord Architects


onthisveryspot


Share Your Memories
 


Submitted by: Bill Hays   :   21 Dec 2007, 21:10
Subject: The Shoe Store On Lamar

My Wife and I, along with Four Children lived in the area from 1958 to
1972, and vividly remember the construction of "The Shoe", as well as
many visits to purchase footwear for the Kids. It was a Conversation
Structure for the neighborhood, and though we had already moved when it
was demolished, it still was very nostalgic to see this Landmark torn
down. Sincerely, Bill and Dorothy Hays, along with Ricky, Laurie, Kathy
and Sandra.

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