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The Merry Mobile | ||
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Buried Treasure was a
raspberry-vanilla swirl (raspberry ice cream, not
sherbet) and the "buried treasure" was a figure
(astronaut, cowboy, etc.) on the top of the plastic
stick. Merry Mobiles
operated from 1954 until 1973. They were powered by
one-cylinder
engines, and the ice cream was kept frozen by dry
ice. At one time there were 80 Merry Mobiles in Memphis,
operating out of offices on Broad Street. When the
company went out of business in the early 1970s, most of the fleet
was destroyed for scrap.
Several years ago a Merry Mobile was
restored (photos below) and is used for special
events. For more
photos of the restoration, visit
http://www.licketyspliticecream.net/merry.html. |
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 Click to enlarge |
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The Merry
Mobile served Dreamsicles,
Drumsticks, Buried Treasure, Lemon Ice Box Pie, Sky
Blue Popsicles, and
orange sherbet Push-Ups.
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